
Differentiating Yourself in the Hiring Process
Work is booming, firms are busy getting projects out, and they are now looking for high quality candidates to become valuable team assets. And it’s not only in one niche or range, it’s in all sectors and at all levels. Employers are looking for people that bring the right skill set to the table to give their company a competitive edge. Even in a positive economy it is important to stand out to hiring managers! Whatever stage you are at in your career, standing out against your peers can feel like a daunting task, but if you want to obtain your dream job, you need to ensure you do. Here are five quick tips to differentiate yourself in the hiring process:
- Reputation and Personality – Firms are looking for dynamic individuals who are good team players, competent professionals, handle themselves well in front of clients, and are eager to learn more. How you present yourself matters! Having a good reputation and a positive personality are important factors in being received well and making a good impression.
- Resume – The purpose of a resume is to get you a meeting with an employer. It should be a snapshot of your education and professional career that allows an interviewer to immediately identify if you are qualified for the position. Make sure to note any professional organizations you belong to, credentials, past articles, awards and speaking engagements you may have completed. I also recommend highlighting important past projects and any special skills (you can refrain from including “twisting balloons into animal shapes” link). Resumes can be very impersonal so it could be beneficial to add a bio that serves as an introduction to yourself and speaking to who you are as an individual as well as a professional. Bonus points: adding a fun graphic with your name and contact information to make your resume stand out while showcasing your graphic skills (if you have them).
- Portfolio – A portfolio is used to showcase your abilities, expertise and talent through story-telling of past projects. Be sure to include all of your skills throughout your portfolio. Employers want to see how you think, including sketches or preliminary concepts is a great way to share your design process. A portfolio is an opportunity to showcase your technical skills as well, so be sure to include construction documents and details. Remember, with portfolios the more you can highlight your skills and range of abilities, the better.
- Online presence – Most employers will check out your LinkedIn profile (and google your name!) before reaching out to you so maintaining your online presence is important. Your professional profile should be up to date at all times and be used as your “online resume”.
- Work your network – Vendors, reps, classmates, former colleagues and peers of the industry can be great allies when looking for a new position. They can inform you about the companies you are considering, and serve as references. Most importantly, they can often “walk you in the door” and make the connection for you. Leverage but don’t abuse your network. Make sure anyone you use as a reference knows you are putting them down as one and ensure they will be an advocate for you.
- Be informed! – Once you have gained a meeting with an organization you really have the opportunity to stand out in person. Do your homework! Always research the organization and the people you are meeting with prior to your conversation. This positions yourself to ask better questions and show that you are serious about working for them, not just “working”. Be sure to follow up afterwards with a note of thanks.
Although standing out is important, finding where you fit is just as integral in the career search process. Take the time to asses an organization when you are meeting with them. Is this someplace you could imagine yourself working? Does the company culture feel like a fit for you? Can you see yourself there in five or more years?
Start with these six steps to differentiate yourself as your continue your career search and you will be well on your way to landing your dream job!

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